Being there for each other helped SAFE staff to overcome pandemic challenges
SAFE logistics manager, Chantelle Thompson, is breathing a sigh of relief as 2020 draws to a close. In spite of all the disasters that could have occurred as a result …
Category: Marketing
SAFE begins table grape harvest
SAFE grape farmers have begun harvesting an export table grape crop that, for the first time in years, is expected to be well “above average” in quantity as well as …
Excitement as SAFE anticipates an “abundant” table grape crop
Excited is not a word that you often hear from the lips of Dries van Rooyen, SAFE’s general manager of farm operations. But that is the word he uses to …
Surge in European demand for fresh fruit
An acceleration in the global trend towards more healthy eating - particularly fresh fruit - will have a positive long-term impact on fruit producers such as SAFE, according to SAFE‘s …
SAFE looks forward to profitable table grape crop as citrus season ends
Fruit farmers throughout South Africa are breathing a welcome sigh of relief this month as the citrus season winds down, thankful that the global Covid-19 pandemic did not hurt sales. …
No sign yet of “new normal” in fruit exports says SAFE
There is no sign of any “new normal” as far as fruit exports and sales are concerned says SAFE Exports Marketing and Sales Director, Wibo van den Ende. Wibo is …
SAFE celebrates start of 2020 with first ever shipment of table grapes to Israel.
By the end of January SAFE had packed and exported almost 700 000 cartons of table grapes to international markets – following what farm managers have described as a …
Tough markets respond well to SAFE produce
Anyone who thinks selling South African fruit to international markets is easy will change their mind after a five-minute conversation with SAFE Exports Marketing and Sales Director, Wibo van den …
Bumper season for SAFE citrus
SAFE has enjoyed a bumper 2018 season producing a record of just over 1.5 million cartons. Close to 400,000 cartons were exported to the Middle East, 500 000 to …
Full steam ahead for a SAFE grape harvest
The vines are in bloom and everything looks set for a good grape season, says Dries van Rooyen, SAFE’s General Manager of Farming Operations. “It’s a bit early to predict …