A sweet citrus season for SAFE
The 2018 citrus season has been a good one for SAFE, according to Dries Van Rooyen, SAFE’s general manager of farming operations. “The excellent crop is the result of improved …
Category: Marketing
SAFE / Haluco partnership delivering success.
SAFE and Netherlands-based fruit and vegetable importer and distributor, Haluco, have established a partnership that is delivering success to both businesses, according to Wibo van den Ende, SAFE’s marketing …
Increased competition from “new kids” keeps SAFE on its toes.
QUALITY: Certification, quality and providing the fruit the market demands keeps SAFE successful. African fruit exporters need constantly to be on high alert to maintain their competitive advantages as emerging …
SAFE “trending” in the marketplace
Successful food producers and exporters have to stay alert to keep up with new trends in food – or face a downturn in sales. This is the experience …